Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term insurance covers a set death benefit for a specific period—usually 10, 15, 20, 25, or 30 years—at a level monthly rate. Coverage ends when the term finishes or renews at much higher costs. It's the most affordable way to get substantial protection during your family's greatest vulnerability.
Permanent policies (whole life, universal life, variants) stay in force for life and build inner cash value. Monthly premiums are significantly higher for equal death benefits, with slower initial cash growth. Best for people with permanent obligations: a dependent needing lifelong care, managing an estate, or business continuity.
How to choose
Start with the need, not the product type. For needs with an endpoint—a mortgage that will be satisfied, children who'll become independent—term coverage fits perfectly. For permanent needs, permanent policies or convertible term plans work better. Many carriers allow conversion from term to permanent without new underwriting within a timeframe; the quote tool shows each carrier's conversion details.
What people in La Mesa often do
A practical strategy: select a 20 or 30-year term matching actual household needs, review it when circumstances shift. The manageable cost lets you get adequate protection today—which is most critical. If permanent coverage needs apply to your situation, Susman Insurance Agency can review those options.